10**.13-10.24: Brainstorming over Fall Break**

Looking for PSAs:

https://www.cision.com/2016/09/six-of-the-best-psas-of-all-time/

https://raffertyweiss.com/why-psas-work-and-why-they-dont/

https://contently.com/2015/11/25/10-psas-that-actually-get-your-attention/

https://www.adcouncil.org/?gclid=CjwKCAjw79iaBhAJEiwAPYwoCGr8q2r-a7F0WacJ7lCToLraBiG8yzYNNdXJNlH9X6Qyqf0Tx-4TxxoC0uwQAvD_BwE

Kinetic Typography I Like:

10.25-11.01

Concept Idea: Don’t Text and Drive/ Don’t Drive Distracted

Words jumbled and running together and going crazy like you’re texting and then boom. Nothing. Silent. Curser blinking. Then shows up Don’t Text and Drive.

• glitchy, typing effect
• silent except for texting. texting gets louder and louder and more extreme
• boom crash sound