Milestone 1: 03.14-03.16

I think for this project I want to create a visual identity for is Coachella. I think it is such a cool festival but in the recent years it has become overpopulated by influencers and the branding is almost cliche now. I am a hardcore music lover and I think rebranding Coachella would be super fun and also is much needed.

  1. Name- Coachella

  2. Date/Time- Fri, Apr 14, 2023 - Sun, Apr 23, 2023

  3. Location- Empire Polo Club in Indio, California, in the Coachella Valley in the Colorado Desert

  4. Audience- music lovers, influencers, celebrities

    1. music festival

  5. About/Mission-

    1. showcases popular and established musical artists as well as emerging artists and reunited groups

  6. Lineup-

    1. Frank Ocean, Bad Bunny, Blackpink headline

      Screen Shot 2023-03-14 at 5.45.11 PM.png

  7. Ticket/Admission- https://coachella.com/passes

Current Branding:

coa-2023-WEB-4x5-v1-1.jpg

Screen Shot 2023-03-14 at 4.09.13 PM.png

images-1-1.jpg

https://www.youtube.com/watch?v=Qle0A58OZZ8

https://youtu.be/a0BuUhI3f20

Rebranding Inspo:

from pinterest